It's Almost Here!! Small Business Saturday: Why It Matters

Every year, the Saturday after Thanksgiving offers a special chance to support local artists and small businesses. This day, known as Small Business Saturday, invites shoppers to choose unique handmade items or shop at local, independently-owned stores over mass-market retailers. For those who appreciate the art of handmade jewelry, this day holds even more significance. It’s a moment to celebrate creativity, craftsmanship, and community.

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The Story Behind Small Business Saturday

Small Business Saturday began in 2010 as a response to the growing dominance of big-box retailers and online giants during the holiday shopping season. The idea was simple: encourage people to shop small and local. Organized by American Express, the campaign quickly gained momentum, inspiring millions to explore their neighborhoods and discover the treasures curated by small business owners.

This day is more than just a shopping event. It’s a movement that highlights the value of local economies and the personal connections that come with supporting small businesses. For handmade artists, it’s an opportunity to share their passion and stories with customers who truly appreciate the time and skill behind each piece.

Why Buying on Small Business Saturday Matters

Choosing to purchase your handmade jewelry on Small Business Saturday offers benefits that go beyond owning a beautiful accessory. Here are some reasons why this choice makes a difference:

Unique Designs with Personal Touch

Handmade jewelry is crafted with care, reflecting the artist’s inspiration, culture, and personality. Unlike mass-produced items, each piece tells a story and carries a unique charm. When you buy handmade, you’re investing in originality and artistry.

Supporting Local Economies

Money spent at small businesses stays within the community. It helps create jobs, supports local suppliers, and contributes to neighborhood growth. Small business owners often reinvest in their communities, making your purchase a direct contribution to local prosperity.

Environmental Benefits

Handmade jewelry artists often use sustainable materials and eco-friendly practices. Small-scale production means less waste and lower carbon footprints compared to large factories. Choosing handmade supports environmentally conscious craftsmanship.

Building Relationships

My favorite reason? Shopping small allows you to connect directly with the artist. You can learn about the inspiration behind the pieces, request custom designs, and receive personalized service. These relationships enrich everyone's experience and create lasting memories.

How to Make the Most of Small Business Saturday

If you want to support local small businesses in your area this Small Business Saturday, here are some tips to make the most of it:

• Plan Ahead

  Many small businesses (like mine!) offer special promotions or limited-edition pieces on this day. Check their websites or sign up for newsletters to stay informed.

• Explore Local Markets and Pop-Ups

  Visiting local craft fairs or pop-up shops gives you a chance to see jewelry up close and meet the artists behind the work.

• Ask Questions

  Don’t hesitate to inquire about the materials, techniques, or inspiration. We love sharing their stories! And this helps us find the perfect piece for you.

• Consider Custom Orders

  Many handmade jewelry artists like me, accept custom requests. Small Business Saturday is a great time to commission a unique gift or treat yourself to something special. We still have time to make it happen!

• Spread the Word

  Share your finds with friends and family. Word of mouth is powerful for small businesses and helps us grow.

Why Small Business Saturday Matters to You

When you choose to shop handmade local artists, or other independent businesses on Small Business Saturday, you’re making a statement. You value quality over quantity, stories over mass production, and community over convenience. Your support helps keep creativity alive and ensures that artists can continue doing what we love.

Every purchase has power. Each one shapes the kind of world we want to live in—one where craftsmanship is celebrated, local economies thrive, and sustainable choices are rewarded.

Thank you! And Happy Holidays!